Finding the ideal engagement ring can be a daunting task—especially when working within a budget. According to The Knot’s 2024 Jewelry & Engagement Study, the average price of an engagement ring in the United States stands at $5,200. However, a beautiful ring doesn’t have to come with a hefty price tag. Retailers such as Blue Nile, Brilliant Earth, and James Allen offer a wide selection of affordable options, with many launching spring sales to help buyers save.
For the purposes of this guide, “affordable” refers to any ring priced below the national average of $5,200. Below, we highlight eight leading retailers where consumers can find stunning engagement rings at reasonable prices, along with editor’s picks for standout designs.
Affordable Engagement Ring Retailers at a Glance
Blue Nile: Recognized by our fashion editor as the top retailer for engagement rings overall, Blue Nile offers extensive filtering tools that allow shoppers to narrow down diamonds and settings by price, making it easy to find affordable options.
Brilliant Earth: With settings starting at $550 and diamonds available from $300, Brilliant Earth provides budget-conscious buyers a variety of customizable choices. Shoppers can also use code TENNIS to receive a diamond tennis bracelet with purchases over $1,000.
James Allen: Currently offering up to 30% off select lab-grown diamonds and engagement ring settings, James Allen provides quality and savings.
Zales: Featuring clearance sales with discounts up to 70%, Zales offers an impressive range of sparkling engagement rings at reduced prices.
Helzberg Diamonds: Customers can save 15% on select engagement rings, with an additional 15% off clearance styles during current promotions.
Etsy: For those seeking unique, handcrafted options, Etsy’s marketplace sellers offer rings at discounts of up to 75%.
Fred Meyer Jewelers: Rings are available at up to 50% off, with free two-day shipping on orders over $99. Using code SALE grants an additional 10% off select items.
Kay Jewelers: Offering up to 50% off select engagement rings, Kay Jewelers features a variety of stone shapes, carat sizes, and metals.
Ritani: Subscribers to Ritani’s email list receive $100 off their next order and access to exclusive sales.
Vrai: Known for made-to-order and ready-to-ship rings, Vrai’s prices start as low as $2,100.
Grown Brilliance: Signing up for Grown Brilliance’s email list unlocks $100 off first purchases of $1,000 or more.
Where to Start Your Search: Blue Nile
Blue Nile stands out as the preferred destination for affordable engagement rings, thanks to its vast collection, customizable designs, and virtual advisor support. The combination of accessibility and outstanding customer service has made it a top pick among buyers.
For example, a simple yet elegant engagement ring from Blue Nile is currently available for less than $2,500 — offering a beautiful balance of style and value.
